After years of managing project-based websites and a variety of sites for The Ohio State University, I began designing and developing larger  professional services websites in 2014.

In 2014, I helped re-design and launch the new M&R website, which went on to win three national website awards in 2014 and 2015.

Later, I was a member of the three-person team that completely re-designed and launched the new MSK website, which won four national awards, including Best Legal Website of 2016 as deemed by the Web Marketing Association. I assisted in making strategic decisions (pertaining to the site setup and administrative portal structure), design concepts, content creation, multimedia production and organization, lead capture, and strategies for webpage development that would best serve the firm’s business development goals.

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In 2020, I began co-managing websites for Villa Real Estate, including the main brokerage website and dozens of individual agent websites. Since then I have created over 100 property-specific websites aimed at providing value to buyers & sellers while bolstering Villa's brand as the leading luxury residential real estate brokerage in coastal Orange County. Most recently, in 2022, I was a member of the three-person team that completely re-designed and launched the brand new Villa Real Estate website. 

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Outside of my full-time positions (past and present), I have created, edited, maintained and managed websites for clients on a freelance basis, such as the website for Laguna Beach-based artist Steve Northeast. In 2022, I also created and launched the website for the newly-formed law firm Blaker & Granet LLP. 

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With each of these projects, I strategized website structure, written content development, content placement and backend settings with search engine optimization (SEO) in mind. In my SEO work, I set out to complete the most critical SEO tasks: an audit of the existing site, competitive analysis (research on competitors’ websites, practices, and tools), keyword discovery, keyword assignments (assigning appropriate words and key phrases to the corresponding pages on the site), traffic monitoring (keeping an eye on web traffic & visitor analytics), SEO refinement (taking that web traffic data and using it to refine the SEO settings), content creation, and continued reporting and refinement.

These practices, when completed creatively, allow your prospects to find you when searching for (or Googling) key terms relevant to your business. Proper SEO also allows your pages, content, and links to not only look better and operate faster, but become more identifiable and accessible as well. On certain platforms and in most search engines, this allows your content to be prioritized higher in the search and content algorithms - pushing you and your content to the top of a news feed or among search results.